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Archive for the ‘SEO & Online Marketing’ Category

Jewelry Business Strategies

Wednesday, February 10th, 2010

Warren Buffet said something that stuck with me: "when others are greedy, be fearful and when others are fearful, be greedy." Regardless of what the pundits say, I personally don't feel as if the recession is over for main street. But contrary to the intuition of many, there are many ...

Free Advertising for your Jewelry Business

Friday, September 25th, 2009

We are launching a new feature on the site very shortly to promote our customers. There are two main factors that come into play here: 1) A few times a week I get inquiries from people wanting to buy jewelry as gifts or for themselves. I don't do retail so I turn ...

Email Marketing – The Effective Way, Part II

Friday, September 18th, 2009

In the last  post about email marketing I outlined some criteria to help you choose an email marketing software solution. Next, some tips in crafting your email 'campaign'. 1) Define your message - you should focus on one or two topics in your emails, rather than a ...

Effective Email Marketing For Your Jewelry Business (P. 1)

Wednesday, September 16th, 2009

If you have not been on the site this week, take a peek at the New Arrivals page... lots of new chunky rings, low-cost pendants, earrings and rings. How can you utilize email to promote your business? Start off by subscribing to a email marketing service. In this web 2.0 age, ...

Jewelry Website Optimization Tips

Thursday, January 29th, 2009

If you have your own website you have no doubt heard the term "SEO" or Search Engine Optimization. This is the practice of tweaking your website and marketing to place highly in searches on Google and other search engines. Many books have been written on this topic, theories abound and ...

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