Archive for the ‘Tips’ Category
Wednesday, February 10th, 2010
Warren Buffet said something that stuck with me: "when others are greedy, be fearful and when others are fearful, be greedy." Regardless of what the pundits say, I personally don't feel as if the recession is over for main street. But contrary to the intuition of many, there are many ...
Posted in SEO & Online Marketing, The Economy, Tips, eBay | No Comments »
Tuesday, January 12th, 2010
In the last email I discussed some steps to help your business get ahead during the winter. One of the most important is choosing trusted sources. Although I sell high quality product and provide to my customers what I hope is considered very good service, I know most of my ...
Posted in Buying, Silver Industry, Sourcing, Tips | No Comments »
Wednesday, December 9th, 2009
We have a couple great features which are available at no cost to our customers. The printable/ custom wholesale jewelry catalog is one and the Virtual Website the other. Here is an example of the catalog you can create in our admin area.
This took me about 3 minutes. You can ...
Posted in Home Parties, Product Updates, Promotions, Tips | No Comments »
Tuesday, November 10th, 2009
I am not much for segways - here is some information I hope you will find useful i marketing your jewelry and buying your stock.
1) Your area has a bunch of craft shows, festivals and church bazaars coming up in November and December. Festivalnet.com is a great resource to identify ...
Posted in Buying, Tips | 1 Comment »
Friday, September 25th, 2009
We are launching a new feature on the site very shortly to promote our customers.
There are two main factors that come into play here:
1) A few times a week I get inquiries from people wanting to buy jewelry as gifts or for themselves. I don't do retail so I turn ...
Posted in Business Strategies, Promotions, SEO & Online Marketing, Website | 1 Comment »
Friday, September 25th, 2009
If you are in Australia, the United Kingdom, Canada or Europe, listen up! In the past year many foreign currencies have made huge gains against the dollar. About a year ago 1 AUD would get you only $.61 US Dollar. Today your AUD gets you $.87 USD. That is a ...
Posted in Buying, Politics of Jewelry, Promotions, Silver Industry, Sourcing | 1 Comment »
Friday, September 18th, 2009
In the last post about email marketing I outlined some criteria to help you choose an email marketing software solution. Next, some tips in crafting your email 'campaign'.
1) Define your message - you should focus on one or two topics in your emails, rather than a ...
Posted in Business Strategies, SEO & Online Marketing, Tips | No Comments »
Wednesday, September 16th, 2009
If you have not been on the site this week, take a peek at the New Arrivals page... lots of new chunky rings, low-cost pendants, earrings and rings.
How can you utilize email to promote your business? Start off by subscribing to a email marketing service. In this web 2.0 age, ...
Posted in Business Strategies, SEO & Online Marketing, Tips | No Comments »
Monday, April 20th, 2009
I have spent most of the past 2 weeks upgrading the website to make your wholesale shopping more efficient and productive. I have also been getting inquiries about outsourcing so I thought I would discuss that as well. Today's topics:
(be sure to look at our newest wholesale silver jewelry arrivals ...
Posted in Tips | No Comments »
Wednesday, February 25th, 2009
About 30% of my customers at any given time are just getting started in the jewelry/ retail business. And generally trying their hand in business for the first time. I am often asked what sells best. Although the answer to this question is dependent on a number of factors including ...
Posted in Buying | No Comments »
Monday, February 23rd, 2009
Most of my customers have websites - some as full time enterprises, but most just as a way to promote their business or part time e-commerce for extra income. I have run my business online exclusively for 9 years. Here are a few of the key success factors that I ...
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Monday, February 23rd, 2009
How do you avoide getting ripped off in this digital age? It's not as hard as you think. #1: Make sure your merchant proccessor is reputable. I have used paypal for years. Best I have found in terms of fraud deterence. They have a new Risk Control feature in the ...
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Thursday, February 12th, 2009
Right here in my little state of Rhode Island, 30 miles from me, a jewelry manufacturer named Colibri shut their doors 3 weeks ago. Literally. Workers showed up on Monday and the doors were locked. No one was there. 280 people out of work. It's a tragedy that has repeated ...
Posted in Tips | 1 Comment »
Thursday, February 12th, 2009
Have you noticed how low my prices are, especially on wholesale sterling silver rings, pendants and earrings? This is not a shameless plug! Look around and you will see a huge differential comparing my prices to other competitors. I hope my prices are always the lowest, but the prices you ...
Posted in Buying, Silver Industry, Sourcing | No Comments »
Thursday, February 12th, 2009
This is something I think about every day. There are many people who rely on me for their livelihood. Even though I don't directly employ my artisan partners, I have provided them steady work for up to 15 years. I feel an obligation to make sure they get through this ...
Posted in Tips | No Comments »
