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Archive for the ‘Business Strategies’ Category

Free Advertising for your Jewelry Business

Friday, September 25th, 2009

We are launching a new feature on the site very shortly to promote our customers. There are two main factors that come into play here: 1) A few times a week I get inquiries from people wanting to buy jewelry as gifts or for themselves. I don't do retail so I turn ...

Email Marketing – The Effective Way, Part II

Friday, September 18th, 2009

In the last  post about email marketing I outlined some criteria to help you choose an email marketing software solution. Next, some tips in crafting your email 'campaign'. 1) Define your message - you should focus on one or two topics in your emails, rather than a ...

Effective Email Marketing For Your Jewelry Business (P. 1)

Wednesday, September 16th, 2009

If you have not been on the site this week, take a peek at the New Arrivals page... lots of new chunky rings, low-cost pendants, earrings and rings. How can you utilize email to promote your business? Start off by subscribing to a email marketing service. In this web 2.0 age, ...

Thursday, March 5th, 2009

I just posted an article on Yahoo Shine  - it compares silver jewelry business models - the 'home party plan' vs. being a truly independent business person.

Small Business Best Practices – Survey

Tuesday, October 28th, 2008

I have heard such a wide range of responses from my customers when I ask how they are doing in this economy that I decided to post this valuable feedback for all my customers to benefit from. Some folks say their sales have declined precipitously, while others ...

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